Mighty Lucky in The New York Times
Quick answer: The New York Times featured Mighty Lucky in an August 2, 2026 piece on how New York City dispensaries use design to stand apart. Reporter Ashley Southall, who has visited more than 100 of the city's roughly 300 licensed shops, grouped Mighty Lucky among dispensaries whose owners built the space around their own history.
The piece looks at a real shift in the market. Early after legalization, most dispensaries opened fast and plain — low cost, and deliberately unlike the illegal storefronts that outnumbered them. With hundreds of licensed shops now competing across the city, that has changed. Design has become the way stores distinguish themselves.
Southall spent time in over a hundred of them. She grouped what she found into themes: shops built around city culture, shops built around criminal justice reform, shops built around wellness, and shops built around the owner's own life.
Mighty Lucky sits in that last group.
Why the Store Feels Like Someone's Apartment
The detail the Times picked up on was the dining table.
There's a white dining table in the middle of our shop, and houseplants around it. Neither is what you'd expect from a retail floor, and both are deliberate.
Before legalization, Beau Allulli ran a delivery service in this city. That work meant going into people's homes — dropping off an order, sitting down, staying a while. It was a business built on being welcomed into someone's living room.
When it came time to build a legal store, that's what he wanted to recreate.
"I wanted my old clients to feel comfortable here," he told the Times.
That's the whole design brief. Not a boutique, not a showroom — a room where the people who bought from him for years would feel like they'd walked into a familiar place rather than a store.
From Delivery to the Bowery
Plenty of New York's licensed dispensaries are run by people who sold cannabis before it was legal. That's not incidental — the state built its licensing program specifically to bring those operators into the regulated market.
What the Times captured is what that continuity actually looks like on the floor of a shop. The table isn't decoration. It's the same way of doing business, moved into a room with a license on the wall.
We still deliver, too — across Manhattan, same-day. That part never stopped.
Read the Full Piece
Southall's article covers a dozen dispensaries across all five boroughs, with photography by Lila Barth — subway-themed stores in Queens, speakeasy entrances in TriBeCa, Coney Island in Brooklyn. It's worth reading in full, and it's the clearest picture yet of what New York's legal cannabis retail actually looks like four years in.
Come see the table for yourself at 259 Bowery, or browse our live menu.
For adults 21+. Products available at licensed New York dispensaries only.
